NetSuite was moving toward an AI-first product direction across a large, established ERP with different industries, workflows and existing product conventions. I worked on the foundations and AI experience, from the underlying system to specific product experiences.
The AI wasn't being designed for a blank canvas. NetSuite already had established workflows, information architecture, components and industry-specific requirements. The challenge was introducing new AI behaviours without making the product feel fragmented.
We explored where AI should appear within the existing ERP experience rather than treating it as a separate destination. The home dashboard became one place where this came together, surfacing useful information and actions while keeping conversational interaction available when users needed it.
I worked with two product managers to define the data needed for the dashboard, including what information should be surfaced and how it could be represented through visualisations and graphs.
I worked directly with engineering to understand what was technically feasible, what data was available and how the experience could be implemented. Those conversations shaped the design as we worked, rather than leaving feasibility until the end.
At the same time, the underlying design system was being restructured around tokens, components, density and dark mode. I worked with engineering on Storybook so components, behaviour, documentation and code could live together, giving six product value streams a clearer path for building the new AI experiences.
AI changes the relationship between the user and the product. The experience needed to make clear what AI was doing, what information it was using and where the user remained in control.
NetSuite Next launched in August with Ask Oracle at its centre: one conversational way to search, analyse and act across the system, with source citations on every response.
The product is now public, with Oracle offering a free three-day test drive of the real product. Register Here ↗
The experience evolved significantly throughout the build, and we continued refining it right up to launch.