Principal Product Designer · Complex & Regulated B2B · Design Systems · AI-Native Builder

I make complex software coherent.

Most recently led design foundations and AI product direction for Oracle NetSuite (43K+ businesses). Now architecting design systems and building open-source developer tools for AI agent workflows. Based in Barcelona.

01 // How I Work

Systems · Tools · Scale

01Complex & Regulated B2B

ERP, fintech, satellite, and government platforms. Making high-consequence enterprise software readable, scalable, and usable.

02AI-Native Builder & Tooling

Open-source tools, CLI utilities, and functional applications shipped via AI agent workflows, GitHub, and Vercel.

03AI-Native Systems & Tokens

Token architecture, component libraries, and governance frameworks that keep AI-generated UI coherent.

02 // Work

AI in the product

Oracle NetSuite - making AI coherent across an ERP

Oracle pivoted NetSuite to AI mid-build. I led the foundations org: information architecture, design system, UX and AI patterns, visual design. AI built in, embedded at every layer, not bolted on across every function.

Director · 2024–2026
3 managers · ~20 people
NDA · Public assets
Case study →
The Safeguard Global platform

Safeguard Global

Payroll and EOR across 187 countries. Three designers, hands-on, shipping AI assistance in 2022, before the patterns existed. Both bets are live in the platform today.

Case study →
The Scottish Government design system

The Scottish Government

Grew the design function from 2 to 17 and built the design system underneath it, serving The Scottish Government, NHS Scotland (Health System), public bodies and local authorities across Scotland.

designsystem.gov.scot ↗ · Still in production

03 // Building

AI in execution
Roast My Design System report in dark mode: health score, summary and where-to-start list The diagnosis report in light mode: health score, summary, and the What the numbers mean analysis written by Claude

Your AI can write the UI, this makes sure it writes your UI.

npx roast-my-design-system@latest

AI design system scanner. Scores repos 0–100 against a 34-repo benchmark. Runs as local MCP server. 11K+ npm downloads.

Open source · 2026
npm ↗
GitHub ↗
Proffer — a change sent for approval on a live product page

Proffer

An experiment in letting non-technical people ship real product changes. Proffer grounds every edit in the repo and its design system, and only opens pull requests a developer can approve at a glance. Weeks later, Vercel shipped the same idea.

Case study →
SkyWatch Command dashboard

SkyWatch Command

What if you deleted the mouse and keyboard? A live satellite mission control run by voice and hand: MediaPipe tracks your gestures through the webcam, Claude Haiku parses what you say into commands, and one dispatcher keeps every input coherent. Back in satellite territory after OneWeb.

Case study →

04 // Experience

Six countries
Director of Experience Design · Oracle NetSuite
2024–26
Head of Product Design · Safeguard Global
2022–24
Principal Product Designer · Wipro Digital
2019–22
London Stock Exchange · OneWeb (now Eutelsat) · Lloyds Banking Group · Scottish Widows
Independent Product Designer · Pencil Rebel Ltd
2015–19
BBC · Virgin Money · RBS · NatWest · Travelnest
Head of Design & Research · The Scottish Government
2013–15
Design Manager · VisitScotland
2011–13
Earlier: Agency and in-house roles, UK and Poland. Full history on LinkedIn →

05 // Talks

2026
AI Summit BarcelonaSEP · UPCOMING
UXDX Barcelona"Fast is Easy. Coherent is Hard."
Universitat Politècnica de Catalunya"Design for Engineers"
BAU Centre Universitari d'Arts i Disseny"Design in the AI Era"

Building something complex?

Principal or Staff Designer roles · Barcelona hybrid or EMEA remote · available now

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