Product Design Leader · Hands-on with AI & Code

I make complex software coherent,
most recently across Oracle NetSuite.

I design AI into products, and I build with it.

25 years · Teams of 3 to 20 · Leading the design foundations behind AI in an ERP used by 43,000+ businesses

01 // Work

AI in the product

Oracle NetSuite - making AI coherent across an ERP

Oracle pivoted NetSuite to AI mid-build. I led the foundations org: information architecture, design system, UX and AI patterns, visual design. AI built in, embedded at every layer, not bolted on across every function.

Director · 2024–2026
3 managers · ~20 people
NDA · Public assets
Case study →
The Safeguard Global platform

Safeguard Global

Payroll and EOR across 187 countries. Three designers, hands-on, shipping AI assistance in 2022, before the patterns existed. Both bets are live in the platform today.

Case study →
The Scottish Government design system

The Scottish Government

Grew the design function from 2 to 17 and built the design system underneath it, serving public sector organisations and public bodies across Scotland.

designsystem.gov.scot ↗ · Still in production

02 // How I lead

Coach & player
Leadership
  • Managing managers
  • 1:1s, feedback and progression
  • Design critique and quality bar
  • Design ops and team rituals
  • Hiring and team shape
  • Partnering with product and engineering
  • Product and business strategy
Hands-on
  • Interaction design for complex workflows
  • Information architecture at scale
  • Prototyping heavy-logic systems
  • Figma and design tokens
  • React and shadcn/ui
  • Claude Code, MCP, agent skills
  • Research and usability testing
References

"A true senior design leader, comfortable operating at Director level within the design leadership group."

Andrew Merryweather · VP Product Design & Research, Oracle NetSuite

"His ability to bring clarity and alignment has had a real impact on how we operate and collaborate."

Sebastian La Placa · Senior Manager, Experience Design — reported to Greg

03 // Building

AI in execution
Proffer — a change sent for approval on a live product page

Proffer

An experiment in letting non-technical people ship real product changes. Proffer grounds every edit in the repo and its design system, and only opens pull requests a developer can approve at a glance. Weeks later, Vercel shipped the same idea.

Case study →
SkyWatch Command dashboard

SkyWatch Command

What if you deleted the mouse and keyboard? A live satellite mission control run by voice and hand: MediaPipe tracks your gestures through the webcam, Claude Haiku parses what you say into commands, and one dispatcher keeps every input coherent. Back in satellite territory after OneWeb.

Case study →

04 // Experience

25 years · Six countries
Director of Experience Design · Oracle NetSuite
2024–26
Head of Product Design · Safeguard Global
2022–24
Principal Product Designer, Design Lead · Wipro
2019–22
London Stock Exchange · OneWeb (now Eutelsat) · Lloyds Banking Group · Scottish Widows
Independent Design Consultant · Pencil Rebel Ltd
2015–19
BBC · Virgin Money · RBS · NatWest · Travelnest
Head of Design & User Research · The Scottish Government
2013–15
Design Manager · VisitScotland
2011–13
Earlier: agency and in-house design roles, UK and Poland
2000–11
Full history on LinkedIn →

05 // Talks

2026
AI Summit BarcelonaSEP · UPCOMING
UXDX Barcelona"Fast is Easy. Coherent is Hard."
Let's Define, Barcelona"The Hard Part of Measuring Design Impact"
Universitat Politècnica de Catalunya"Design for Engineers"
BAU Centre Universitari d'Arts i Disseny"Design in the AI Era"

06 // Off the clock

No brief
AI video · Generative

35mm film photography on late-70s Nikons, Analog →
Neo classical piano composition, 2 albums, 8 singles Sound →

Building something complex?

Head of Design / Director roles · Barcelona hybrid or Spain remote · available now

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